Before I discovered The Copy Cure, I'd wasted 25 years writing vanilla-flavoured corporate documents for an ultra-conservative software company. Once I made the decision to start a blog, I knew my writing had to change. I had to find the human again. Thanks to Marie and Laura, I did.
I write a whole faster now; and easier than ever before. I've knocked the jagged tops off of my language yet can still present “respectability” when the environment demands it. People say they love how “human” I am (told you it worked). They say I'm great at communicating complex ideas in a way that shows I know who they are, where they're at and what they need to hear.
The Copy Cure gave me the skills and confidence to expect more from myself. As a result, I've published a book, written 120 blog posts, written and recorded 67 podcast episodes, and I have an 80,000-word manuscript sitting in the wings. I owe a lot of this to Marie, Laura and The Copy Cure!
For years I've maintained that when I want to change my life, I need to level up my influences FIRST. That means finding teachers who've actually succeeded at the thing I'm seeking to do. Also, I know that when you buy cheap, you always buy twice — first the tight-arse option, and then the one you should have bought in the first place. That's how I approached copywriting — I went straight to the best.
The thing is, writing impacts so much of what we do, and while it's easy to spot great writing, it's much harder to understand why it’s great. What The Copy Cure does is demystify the “secrets,” and shows you exactly what's needed to become a writer you can be proud of.
We creatives, entrepreneurs and marketers tend to be our own worst critics, and the quality of our copy is an easy (and frequent) target. I knew I needed to silence my lizard-brain and start writing with heart. The Copy Cure helped me achieve that. It's not the “buy cheap” option; it's the BEST option. Marie and Laura are brilliant at what they do, and copywriting is a huge part of their respective success stories. If you want to learn from the best in the game, well, you've found them. Take the course, and I guarantee you'll notice the difference. Others will notice the difference. And then before long, your life will be different, too.