English is my third language. I had no clue about writing marketing and sales copy online. My experience being a lawyer, arbitrator, and university teacher is boring academic legalese that nobody can understand.
I’d just settled in Switzerland with my wife and two toddlers and wanted to start a virtual law firm. I was so skeptical about online legal services and a virtual business model. After a bit of research, I discovered that the Swiss market is so tiny compared the U.S. market. To have success online, my website would have to be in English.
Like most lawyers, I was focused on attending networking events and building a corporate community. Though I had some traction, with about 500 corporate lawyers in my community, it wasn’t going anywhere.
After the first module in The Copy Cure, Marie and Laura helped me recognize those are my colleagues, not my ideal clients. After clearing up this confusion (and many others), I immediately started several business websites and community pages targeting my clients where they are and speaking to them in the language they understand.
This course has helped skyrocket my business profits and built a vibrant international community of over 6,000 members and fans — even before I finished half the course. Marie and Laura aren’t just brilliant copywriting instructors, they’re lifestyle transformers.