I had just moved out to my own clinic after being an associate for five years. I no longer had the reputation of the clinic to support me — I was on my own, and I had to find a way to stand out.
I didn’t want to sound like a robot, and I wanted to keep my fun, light-hearted personality front and centre. I’d taken B-School, so I knew The Copy Cure would be solid information.
Besides personal referrals, my website is now my main source of patients. I get an average three to four new patients a week, and 80% of them say, “Being on your website was like looking in a mirror,” or, “I knew you could help me when I was on your website,” or, “It’s like you were talking exactly to me.” (By the way three to four is the POST Copy Cure number, and previous to that was zero to one new patients per week — almost a 400% improvement.)
Knowing how to talk to your customers is the most important thing you can do. Get off the fence. The world is waiting for you.